Meet A'MISS founder and CEO – Noa Amy Tuttnauer. The journey of A'MISS began in May 2016 when Noa, from the heart of Israel in Tel Aviv, transformed her passion and vision into a tangible reality right from her home and into her studio.

Driven by her academic background, Noa holds a prestigious degree in interior design and architecture from the globally recognized Shenkar International Design Institute.

Initially driven by her desire for unique jewellery pieces that matched her style, Noa started designing jewelry by hand. Each piece is designed to elevate every day outfits and add a touch of sparkle to special occasions. The jewellery collection is made of sterling silver, gold plating, and freshwater pearls.